Although being a new brand, the people behind Board Game Circus are looking back on years of experience in the field of marketing, publishing and promotion.
2017 – today
Founding of Meeple Circus as a division of Board Game Circus by Alexander Lauck and Daniel Theuerkaufer.
2016 – today
Board Game Circus is managed by Daniel in cooperation with a network of business partners and freelancers.
2014 – 2016
Board Game Circus has been established by Daniel and Torsten to further support board game marketing. The services have been formed according to the needs of international publishers and designers with Board Game Circus being present at conventions such as the world’s biggest annual gaming trade fair SPIEL in Essen.
Board Game Circus was founded by Daniel Theuerkaufer and Torsten Stelling. The idea to go public with Board Game Circus came when Daniel and Torsten met on BoardGameGeek and thought of ways to support small publishers and designers on their way to the board game market.
Prior to 2014
Between 2002 and 2012 Daniel was CEO and co-founder of a record label – marketing, publishing and promoting music as well as managing artists and booking concerts. During these years he gained all the experience and expertise that are some of the valuable key ingredients for Board Game Circus: running a business, marketing and publishing products, advertising goods and organizing events. Other than that Daniel is a trained media designer.